Download Customer Equity Management bei kontinuierlichen by Stefan Hundacker (auth.) PDF

By Stefan Hundacker (auth.)

ISBN-10: 3322819507

ISBN-13: 9783322819505

ISBN-10: 3824483254

ISBN-13: 9783824483259

Customer fairness, d.h. der Wert eines Kundenstamms, dient dazu, das advertising and marketing an den Zielen einer wertorientierten Unternehmensführung auszurichten. Durch das consumer fairness administration lassen sich die verschiedenen Instrumente der Marktbearbeitung hinsichtlich ihrer Wirkung auf den finanziellen Wert eines Unternehmens beurteilen. Ansatzpunkt der Marktbearbeitung ist der gesamte Kundenlebenszyklus - von der Akquisition über die Durchdringung bis hin zur nachhaltigen Sicherung der Kundenbeziehung.

Stefan Hundacker präsentiert ein Customer-Equity-Modell, in dem Marketinginstrumente, ihre Nutzenwahrnehmung durch die Kunden und ihre finanzielle Wirkung auf den Unternehmenswert miteinander verknüpft werden. Am Beispiel des deutschen Mobilfunkmarkts entwickelt er zwei Marktbearbeitungskonzepte für kontinuierliche Dienstleistungen, die die Umsetzung seines Modells veranschaulichen. Entsprechend der dreiteiligen Modellstruktur werden der Einsatz der Instrumente sowie ihre Wirkung auf die Kundenwahrnehmung und auf den finanziellen Unternehmenswert untersucht.

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Download Operational Tools in the Management of Financial Risks by Dimitris Karapistolis, Costas Siriopoulos, Iannis PDF

By Dimitris Karapistolis, Costas Siriopoulos, Iannis Papadimitriou, Raphael Markellos (auth.), Constantin Zopounidis (eds.)

ISBN-10: 146137510X

ISBN-13: 9781461375104

ISBN-10: 1461554950

ISBN-13: 9781461554950

This booklet provides a suite of recent, cutting edge mathematical modeling instruments for studying monetary possibility. Operational instruments in theManagement of economic Risks offers an array of latest instruments drawn from various learn components, together with chaos concept, professional structures, fuzzy units, neural nets, probability research, stochastic programming, and multicriteria determination making. functions hide, yet will not be constrained to, financial disaster, credits granting, capital budgeting, company functionality and viability, portfolio selection/management, and kingdom threat.
The ebook is geared up into 5 sections. the 1st part applies multivariate information and multicriteria analyses to the matter of portfolio choice. Articles during this part mix classical methods with more recent equipment. the second one part expands the research within the first part to numerous monetary difficulties: company failure, company functionality and viability, financial disaster, and so forth. The 3rd part examines the mathematical programming suggestions together with linear, dynamic, and stochastic programming to portfolio managements. The fourth part introduces fuzzy set and synthetic intelligence suggestions to chose forms of monetary judgements. the ultimate part explores the contribution of a number of multicriteria methodologies within the review of nation monetary probability. In overall, this booklet is a scientific exam of an rising method for handling monetary danger in business.

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Download Data Mining: Concepts, Methods and Applications in by Yong Yin, Ikou Kaku, Jiafu Tang, JianMing Zhu PDF

By Yong Yin, Ikou Kaku, Jiafu Tang, JianMing Zhu

ISBN-10: 1849963371

ISBN-13: 9781849963374

ISBN-10: 184996338X

ISBN-13: 9781849963381

Data Mining introduces in transparent and easy methods easy methods to use latest facts mining how you can receive powerful ideas for numerous administration and engineering layout problems.

Data Mining is organised into components: the 1st offers a centred advent to info mining and the second one is going into larger intensity on topics similar to consumer research. It covers just about all managerial actions of an organization, together with:
• marketplace segmentation,
• product layout,
• association layout,
• production layout, and
• provide chain design.

Incorporating contemporary advancements of information mining that experience made it attainable to accommodate administration and engineering layout issues of larger potency and efficacy, Data Mining offers a couple of cutting-edge themes. will probably be an informative resource of knowledge for researchers, yet can also be an invaluable reference paintings for commercial and managerial practitioners.

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Download Management und Marketing im Kulturtourismus: Basiswissen - by Albrecht Steinecke PDF

By Albrecht Steinecke

ISBN-10: 3531185861

ISBN-13: 9783531185866

Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr An-bieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen künftig weiter verschärfen wird.
used to be sind wichtige tendencies im Kulturtourismus? Welche Erwartungen haben die Besucher? Wie können sich Kulturanbieter erfolgreich auf dem lukrativen Freizeit- und Tourismusmarkt behaupten? Das Buch bietet aktuelles Management-Know-how – in kompakter und verständlicher shape sowie mit vielen Praxisbeispielen und einer Checkliste „Fit für den Tourismus?“.

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Download Handbuch Industrialisierung der Finanzwirtschaft: by Sven Löschenkohl, Zbynek Sokolovsky PDF

By Sven Löschenkohl, Zbynek Sokolovsky

ISBN-10: 3663015777

ISBN-13: 9783663015772

ISBN-10: 3663015785

ISBN-13: 9783663015789

Spezialisierung, Standardisierung, Automatisierung, Prozessoptimierung und Reduzierung der Wertschöpfungstiefe sind die Erfordernisse, die das Bankwesen erfüllen muss, um overseas konkurrenzfähig zu sein, Vorbild ist v. a. die Fertigungsindustrie. Das Handbuch bietet eine Darstellung dieses Strukturwandels. Mit je einer wissenschaftlich fundierten Einführung, praktischen Beispielen aus Industrie und finanzwirtschaftlicher Praxis und einer Zusammenfassung aus Sicht der Beratungsbranche werden folgende Bereiche dargestellt: administration von Wertschöpfungsstrukturen, Geschäftsprozessen, Organisationsstrukturen, der technischen Architektur und Infrastruktur sowie Führung und administration.

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Download User Interface Management Systems: Proceedings of the by H. J. Strubbe (auth.), Günther E. Pfaff (eds.) PDF

By H. J. Strubbe (auth.), Günther E. Pfaff (eds.)

ISBN-10: 3642700411

ISBN-13: 9783642700415

ISBN-10: 3642700438

ISBN-13: 9783642700439

The publication comprises the court cases and experiences of the "Workshop on person Interface administration Systems", held in Seeheim, Federal Re­ public of Germany, November 1-3, 1983. The workshop introduced toge­ ther specialists in utilizing and constructing thoughts for handling the dialo­ gue among clients and interactive portraits structures. the aim of the workshop was once to supply an agreed record contrasting current ap­ proaches, and outlining instructions for destiny paintings. 4 assorted components have been outlined and addressed on the workshop, specifically a) function, version, constitution and development of a UIMS b) discussion specification instruments c) interface of the UIMS to the appliance d) user's conceptual version All members ready papers every one in a single ofthose troublesome areas. The papers were rewritten within the mild of the problems mentioned through the workshop. additionally a subgroup document used to be produced for every challenge quarter summarizing the result of the discussions on the workshop. Preface person Interface administration platforms (UlMS) are the mediators among the consumer and the appliance courses. As increasingly more in­ teractive courses develop into commonly available,methods and strategies of designing and enforcing appropriate consumer interfaces must be inves­ tigated. considering decades, study at the layout of person interface mana­ gement platforms is happening. This EUROGRAPHICS Workshop follows from the ACM SIGGRAPH Workshop on Graphical enter and Interac­ tion ideas of may perhaps, 1982 in Seattle (see: special effects 17(1), 1983), and the IFIP WG 5.

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Download Surgical Management of Inflammatory Eye Disease by Paul A. Kurz, Eric B. Suhler, Christina J. Flaxel, James T. PDF

By Paul A. Kurz, Eric B. Suhler, Christina J. Flaxel, James T. Rosenbaum (auth.), Matthias Becker, Janet Davis (eds.)

ISBN-10: 3540338616

ISBN-13: 9783540338611

ISBN-10: 3540338624

ISBN-13: 9783540338628

Ocular irritation offers a vast spectrum of scientific manifestations. Inflammatory job can frequently be controlled by means of drug remedy. although, insufficient scientific remedy could enable the improvement of assorted problems within the eye that can't be sufficiently taken care of pharmacologically. while drug administration calls for an interdisciplinary technique with well-trained experts, surgical operation of ocular problems because of irritation calls for an skilled surgeon.

This ebook bargains evidence-based details and a step by step advisor on all proper surgeries, that's another way infrequent to find.

Internationally popular specialists within the box offer solutions to questions such as:

What is the spectrum of medical manifestations of inflammatory complications?

When is scientific remedy not helpful?

What are absolutely the, relative symptoms, and contraindications for outlined surgeries during this field?

What are the popular surgical tools and machines for those procedures?

How can postoperative issues be avoided?

How can medicines aid the luck of a surgical procedure?

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Download Network Governance: Alliances, Cooperatives and Franchise by George W. J. Hendrikse, Gérard Cliquet, Thomas Ehrmann, PDF

By George W. J. Hendrikse, Gérard Cliquet, Thomas Ehrmann, Josef Windsperger

ISBN-10: 3790828661

ISBN-13: 9783790828665

ISBN-10: 379082867X

ISBN-13: 9783790828672

The present booklet on Nework Governance contributes to the literature by way of delivering new views on community pursuits and function, inter-organizational studying and belief in alliances, company governance matters in cooperatives, governance of cross-border retail networks, agreement layout and governance techniques in cooperatives and fanchising.

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