By Otl Aicher
Otl Aicher (1922-1991) was once an exceptional character in smooth layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm tuition of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible communique of our instances. An necessary part of Aicher's paintings is that it truly is anchored in a "philosophy of constructing" encouraged by means of such thinkers as Ockham, Kant or Wittgenstein, a philosophy interested by the necessities and goals, the objects. �Read more...
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We have eaten of the tree of the knowledge of good and evil. and thus we are determined by our work, realization in doing. and work is not nature, even if it is in ecological harmony with nature. making is not activism. all right, there are perversions of making, bustle, just as there are perversions of thinking, withdrawals into ideality. the dangers of activism must not be ignored. commercialism is making for the sake of making, a frantic bustle deprived of the dimension of meaning, amputated, for the optimization of commercial success.
At the end of this age of enlightenment we ﬁnd the rationally investigated insight that thinking is not just logical, but seeing. it acquires insights not only through logical operations, like operations with ﬁgures. it acquires insights by examining connections, relationships, analogies. even everyday language gives away the fact that thinking is also a kind of seeing. we speak of insights, of views. philosophy is a view of the world, a world picture. we acquire our own picture of the world. conversely language is not prepared to discriminate against the senses as physically limited authorities susceptible to delusion.
Everything in the world is a case. everything is a response to a situation. nothing is a quotation. nature does not repeat itself, man is different tomorrow from today, the world is different tomorrow from today. how will it be? creative use shows this. what is great, once classicism, does not tell us how it will be. the modern thing is to think non-classically, to forget universals (and let the capital letters die out). 4 in the traditional sense, graphics is the attempt to give publications artistic value.
Analogous and Digital by Otl Aicher